It’s hard to believe that GUND has been around for over a century! Since 1898, GUND has been creating unique, high quality teddy bears and other plush animals. GUND is the leading soft toy manufacturer in the U.S.
German immigrant Adolf Gund founded the company in 1898 in Norwalk, Connecticut, and GUND was one of the first companies to design and produce teddy bears in the early 1900’s.
GUND’s trademarked under-stuffing technique makes their plushes extra soft and huggable. GUND has always been committed to product safety, and the company set an important industry standard by devising a way to attach eyes securely to plush animals, preventing them from being pulled out by small children.
In the 1980’s the famous GOTTA GETTA GUND advertising campaign led to the company’s recognition as a leading consumer brand. Today the company makes all kinds of unique characters and licensed plush under the GUND and GUNDbaby brands.
Wondering how you can clean your GUND stuffed plush? The company has provided detailed Cleaning Instructions to ensure that your GUND always looks its best.

